Niilo Tarvajärvi
Niilo Tarvajärvi (1914-2002) was a Finnish radio and TV reporter. Aamukahvi (”Morning Coffee”), a popular programme broadcasted every Sunday morning, always ended with Tarvajärvi’s words "up and out for a jog". Tarvajärvi was the first to suggest the commercial utilization of Korvatunturi as the land of Santa Claus.
Land of the Arctic Circle
--------------------------Mountain of the
Midnight Sun
--------------------------Finland’s Klondike
--------------------------From sleigh rides to the
age of the Concorde
--------------------------The nearest real hotel
--------------------------Santa Claus Land
--------------------------A city called by many
names - and the heroes
take the spoils
--------------------------
